![]() But most notably, with all the attention on Instagram-friendly dishes and unicorn foods, ube is getting a lot of love because of its color. With a demand for Filipino food, a few farmers have started to grow the hardy, tropical plant stateside too. First, Filipino cuisine is gaining notoriety with the rise of hip restaurants like Jeepney in New York, Bad Saint in Washington D.C., and Lasain Los Angeles. Indigenous to the Philippines, the yam has grown in popularity in the U.S. While that color may be familiar around a Filipino dinner table, it is pretty unusual for the average American diner and they’ve been clamoring for it. ![]() It’s a tuberous vegetable called Dioscorea alata, or ube, also known as the purple yam-no surprise the vegetable is celebrated for its distinctive hue. ![]() Last year, Trader Joe’s got in on the action with their ube ice cream (which is back this summer), and the current bread baking craze has collided with this striking tuber in the form of ube sourdough: So, What Is Ube? From soft serve and pastries to bubble tea and cocktails, foods have been looking very, very violet thanks to ube, the purple yam. If you’ve been watching Instagram at all for the past couple years, you’ll notice there’s one trend that still seems to be popping up everywhere. Here, an overview of ube, the Filipino purple yam that’s taken over Instagram. All week (and all summer) long, we’ll bring you transportive flavors and travel-inspired ideas from around the world, so you can take your taste buds on a trip and give your mind a mini vacation while you’re still at home. With coronavirus making travel a tricky and even potentially dangerous prospect this year, we’re embracing the summer staycation.
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